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Nestled at the foot of Mount Iriga 4,823 feet above sea level, it is located at the heart of Bicol Economic Growth Corridor and one of the fastest growing cities in the region. It has evolved into an eco-tourism, agro-economic and educational hub with two big universities in the city.

Located 478 kilometres south of Manila, It is strategically located between two other growing cities, Naga in the North and Legaspi in the South. It can be reached easily by land,air and water.

The City of Crystal Clear Springs. More than thirty natural springs abound in the area providing a rich source of drinking and irrigation waters.

Now also Known as a Character City, its people are warm and friendly, honest and industrious.